Harvard Business School Professor Michael Luca shares his findings about negotiating in the online marketplace with One Step Ahead co-hosts, Mike Wheeler and Kim Leary. The good news—most of the time—is that utter strangers, often miles apart, can nevertheless trust one to deliver what they promise. Much of that is due to transparency. But there’s a downside, too, as transparency can lead to discrimination, conscious or otherwise. Luca describes how one company—Airbnb—struggled with that dilemma.